Writing
What we’re thinking about.
Notes from building Signal — what AI-native actually means for property, where agencies leak time and money, and what doesn’t survive the transition.
06 SEPT 2026 · 4 MIN
66% of estate agency enquiries arrive outside office hours
Data from our first pilot: two thirds of portal and website enquiries landed outside 9–5, Monday to Friday. The busiest hour of the day was 11pm.
Matthew Rea Read → 19 MAY 2026 · 5 MIN
What 'AI-native' actually means
Everyone selling software in 2026 claims to be AI-native. Here's the real distinction — and three questions that tell you who's bluffing.
Matthew Rea Read → 08 MAY 2026 · 6 MIN
Paying more for less: the quiet squeeze on estate agents
Portal fees keep climbing while AI-led search starts to bypass the portals. Agents may soon be paying more for less visibility than ever before.
Matthew Rea Read →